Founded in 2015, the BIUBIU CLUB brand aims to integrate cultural creativity and charity, focusing on creating the original IP characters “Honey Girl and Pudding Bear”. The company has launched a variety of products with these IPs, including stationery, accessories and souvenirs, which are all designed with both aesthetics and functionality. The company is enthusiastic about philanthropy and actively co-operates with public welfare organisations. It launches charity themed products from time to time to spread the mindset of positivity.