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IP Brand Story
1) The Story of Honey Girl's Birth
In 2022, within the vibrant city of Macao, Honey Girl was born. Fate was a little harsh on her. She was born with deafness in both ears, The hearing issue made her more sensitive than ordinary people, and so she had low-self esteem and became introverted. However, her heart is like a shining star, full of curiosity and hope about the world. And her eyes sparkle, as if there are lights reflecting a wonderful life in the world awaiting discovery.
2) The story of Honey Girl and Pudding Bear
Pudding Bear is like a guardian angel, always accompanying Honey Girl and crafting for her a colourful world that is full of joy. Whenever Pudding Bear shows up in his quirky yet affectionate way, Honey Girl’s heart would feel so warm, just like "dopamine" jumping and dancing in her blood. This pleasure not only helps Honey Girl gradually get out of her darkness and become more bright and confident, but also allows her to learn how to share happiness and positive energy in her own way, spreading joy to everyone around her.




Founded in 2015, the BIUBIU CLUB brand aims to integrate cultural creativity and charity, focusing on creating the original IP characters “Honey Girl and Pudding Bear”. The company has launched a variety of products with these IPs, including stationery, accessories and souvenirs, which are all designed with both aesthetics and functionality. The company is enthusiastic about philanthropy and actively co-operates with public welfare organisations. It launches charity themed products from time to time to spread the mindset of positivity.