PDF

The future of Macao’s economy looks promising in the eyes of small and medium-sized enterprises (SMEs) thanks to the continued growth of the Guangdong-Hong Kong-Macao Greater Bay Area. Better connection with neighbouring regions means greater opportunities and local SMEs are moving fast to ride the wave of change.

Fashion fast forward

The manufacturing of clothing was once the backbone of Macao’s economy in the 1980s until the industry started to go downhill later on. That however does not mean the fashion industry has vanished entirely from Macao. Quite the contrary. A new generation of small, individual local brands are now attracting the attention of local fashionistas.

Nega C. Fashion Macau, a homegrown vintage reproduction design house, is one of Macao’s up-and-coming fashion brands. Founded five years ago by local fashion designer Isabella Choi, Nega C. is taking its own spin on vintage-inspired style. Located at Avenida do Ouvidor Arriaga, Nega C.’s stylish boutique dedicates half of its space to in-house designed clothing items, footwear and accessories, whereas the other half of the shop sells imported trendy clothing items from South Korea and other regions around the world.

Nega C.’s own creations are inspired by fashion trends in England, where Ms Choi pursued her degree in fashion design. “Vintage elements, floral prints, playful colours and feminine touches are the signatures of my creations. Our production line is in small runs. Every piece of clothing is well-made with durable fabrics under very strict quality control at our production studio, so what we offer are perfect for sophisticated shoppers who seek fine details,” explained Ms Choi, Creative Director of the brand.

The vibrant clothing racks at Nega C. are full of clothes in all different shapes, colours and details. They are anything but dark and dull. The best way to keep customers interested, is to keep up the hype and excitement of new products, Ms Choi said.

Nega C. launches a new collection every one to two months and introduces 60 to 70 new styles every season. “From design to production, retail to marketing, I’m involved in the front and back line of the business, which enables me to understand the market trends and determine better strategies for promoting sales, cutting costs and bringing in new opportunities,” Ms Choi told Macao Image.

Fast fashion and a growing online shopping culture have dramatically changed the global retail landscape. Moving fast at lower prices leads to major competition among brands and sellers. To cope with the fast-changing business environment, Nega C. is planning on establishing their presence online. “Pinkoi is a renowned platform for original designer brands. We’re preparing to join the platform and start selling overseas through the partnership,” said Ms Choi.

Jumping into a competitive environment requires a lot of effort, and Nega C. believes marketing is where their focus needs to be. “Brand awareness can lead to sales opportunities and much more. Currently, we are upscaling our marketing strategies through online ads and active participation in trade fairs. Through these means, we hope to connect with more potential buyers and lead to greater brand development in the long run,” she added.

Contact the Enterprise

If you are interested in meeting with the enterprise mentioned above, please contact "Macao Ideas" 's staff during office hours.

Tel: 

Ms. Cheang +853 8798 9707

Ms. Chong +853 8798 9739

Email: 

fionacheang@ipim.gov.mo 

elizachong@ipim.gov.mo