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The brand uses sunflower as the design element convey the idea to women: be positive when facing life challenges like sunflowers.
DEMÍ*D was founded in 2021. With the sunflower as the design element, Designer and founder Ding Zhen hopes to convey to women the idea of: being positive when facing life challenges like sunflowers towards the sun.
Demi: from ancient Greek language
D-digest
E-enjoy
M-mature
I-independence