Kaijie Beverage Factory

Since its establishment in 2018, Kaijie Beverage Factory (Macao) has been committed to producing sugar-free oolong tea products to provide consumers with a refreshing, relaxing and healthy tea drinking experience. Inspired by the name of the imperial tea garden, the company created the brand “933. North Garden”, which integrates its rich history of tea production and its international reputation to satisfy customers’ desire for sugar-free tea.

Fu Ganghua, Deputy General Manager of Kaijie Beverage Factory (Macao)

The Quality Sugar-free Tea Conveying the Essence of Tea Culture

As a mid-range product extension of Kaijie International Holdings Co. Ltd., Kaijie Beverage Factory (Macao) opened in Macao through IPIM’s One-Stop Service for Investors, and successfully set up its own factory in the Zhuhai-Macao Cross-Border Industrial Zone in Ilha Verde. The advanced production equipment with integrated blowing, filling and capping process was introduced by the company to produce high-quality tea beverages. Currently, the company mainly promotes sugar-free tea drinks, including oolong tea, black oolong and Dahongpao.

(Pictures provided by the company)

Exploring the Market in Southeast Asia to Expand the Road to Success

In the future, Kaijie plans to leverage Macao’s geographical advantages and “Macao Brand” reputation to further expand into the Southeast Asian market. In line with their strategies, such as obtaining certifications of HACCP and ISO9000, and using sea transport to reduce costs, the company aims to maintain the competitive advantages in the Southeast Asian market. This will be a vital step taken by Kaijie Beverage Factory (Macao) towards a broader road to success.

Increasing Macao Brand Power to Unlock New Marketing Strategies

(Pictures provided by the company)

Kaijie has been actively participating in a series of exhibitions organised by IPIM, especially the Macao International Trade and Investment Fair (MIF), and the Guangdong and Macao Branded Products Fair (GMBPF), which have provided the brand with the opportunity to promote its products, and have attracted more potential customers’ attention. At the same time, the company has made full use of online platforms of the mainland market, including JD, Taobao and Pinduoduo, to list products and expand the sales network through e-commerce channels. The company has also spread the brand story successfully via social media such and short videos.

Contact Kaijie Beverage Factory

If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.

Tel.: 

Ms Wong +853 8798 9766

Ms Chong +853 8798 9739

Email: 

debbywong@ipim.gov.mo 

elizachong@ipim.gov.mo