Exploring Diverse and Integrated Brand Identity of “Sanchia”
Sanchia Lau, the founder of WAS - Macao International Cultural and Creative Company Limited, is leading the brand “Sanchia” to explore its brand significance on the path of cultural creativity. By participating in the exhibitions organised by Macao Commerce and Investment Promotion Institute (IPIM), especially the Macao International Trade and Investment Fair (MIF) and the Macao Franchise Expo (MFE), the brand successfully demonstrated its deep connection with the brands from Portuguese-speaking countries, which laid a solid foundation for Sanchia’s rise.
Sanchia Lau, the founder of WAS - Macao International Cultural and Creative Company Limited
A Brand of Diverse Artistic Experiences
The brand “Sanchia” embodies the personal growth journey and diverse artistic experiences of Sanchia Lau. It also features the work of over 100 artists. In recent years, the brand has focused more on crossover co-operation in art. By integrating various cultural elements and artistic creations into products and life aesthetics, Sanchia presents consumers with unique and diverse artistic experiences.
(Pictures provided by the company)
The Charm of Pop Art
Sanchia Lau has a deep love for Pop Art and has made use of a variety of art genres, such as flowers, hand-painting and collage in her brand creation. The brand’s products are meticulously crafted to align with the aesthetics of women’s lives, aiming to bring a sense of companionship to female consumers. In addition to eye masks, it also has pyjamas, nightgowns, pillows and other home accessories.
(Pictures provided by the company)
Customised Gift Designs
The brand’s gift design services are centred around life aesthetics and home decor. Within the realm of inns and hotels, the brand is committed to creating customised gift experiences that enhance living spaces. Its gift series encompasses three core themes: Macao’s historical architectural landmarks, holiday collections, and collaborations with artists. By integrating diverse scene designs, art exhibitions and brand pop-up events, the brand engages in comprehensive partnerships to boost its product sales.
(Pictures provided by the company)
In the future, Sanchia Lau intends to host a series of art healing exhibitions and salon sharing sessions to advance the diversification of the brand’s products. Such events can not only deepen the fusion of psychology and art, but also enrich the brand’s healing essence through the collaborative creative endeavours involving artists and psychologists from all over the world. “Sanchia” will keep on exploring its brand significance on the path of cultural creativity, ensuring that consumers are presented with ever more enriching artistic experiences.
Contact WAS - Macao International Cultural and Creative Company Limited
If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.
Tel.:
Ms Wong +853 8798 9766
Ms Chong +853 8798 9739
Email:
debbywong@ipim.gov.mo
elizachong@ipim.gov.mo