Founded in 2020, the company is mainly focused on cultural and creative industry. Its original IP character is "Laid-back Cat”, carrying a concept that despite of being "dead snakes and rotten eels" (Cantonese slang for laziness), Laid-back Cat and other cats still live an awesome life and chill . The company has launched various merchandise for its IP, such as postcards, stationery, T-shirts and canvas bags.