Founded in 2014, Best Concepts Planning Limited was established by Sun Ka Meng, who aims to introduce citizens and tourists to Macao's unique Portuguese and Macanese cultures through storytelling with the "Heart in Macao" cultural products.

Founder of Macao Best Concepts Planning Limited, Sun Ka Meng

Talking Lollipops

One of Best Concepts Planning's flagship products is the "Talking Lollipop", which uniquely offers a triple sensory experience: visual, taste, and sound!

Visual: The packaging features a cute mascot along with elements from iconic Macao landmarks like the Ruins of St. Paul's and the Guia Lighthouse.

Taste: The candy flavours are carefully crafted to incorporate Macao's unique tastes, such as Portuguese tarts and Alua (Portuguese butter cakes).

Sound: Macao stories and local music are embedded in the lollipop, using bone conduction technology to transmit sound waves from the mouth to the eardrum, allowing the person enjoying the candy to hear stories and music while eating.

Ceramic Tile Art Gift Box Set

Founder Sun Ka Meng pointed out that the production technique of Portuguese ceramic tile art (Azulejo), a form of intangible cultural heritage, requires the use of glaze. Patterns are painted on tiles, which are then fired in a kiln at 1,000-1,100°C for 8 hours.

Considering that it’s impractical to sell the kiln itself, Best Concepts Planning designed a "portable and fun" ceramic tile art gift box set. The gift box includes line-drawing ceramic tiles paired with quick-drying colouring paints.

The white ceramic tiles feature three mascots with Macao heritage sites as the colouring background, along with a colour palette and brushes, allowing citizens and tourists to enjoy the fun of painting.

Diverse Promotion Emphasising Education

Best Concepts Planning previously hosted the "Feast of Saint Martinho" event, which featured Portuguese folk dances and food culture activities, allowing the public to experience and actively engage in the promotion of traditional culture.

To further strengthen the promotion of Macao's unique local culture, Best Concepts Planning established a "Heart in Macao" local culture exhibition hall within an integrated resort in Macao. Visitors can purchase cultural products, rent traditional folk-dance costumes for photos, and participate in a series of local cultural experiences. Additionally, the exhibition hall is presented online using VR technology to promote in a diversified manner.

Promoting "Macao Design" to the World

Best Concepts Planning actively expands its market by participating in exhibitions like the Macao International Trade and Investment Fair (MIF) and the Macao Franchise Expo (MFE), establishing connections with potential partners and supermarkets. They also plan to introduce their products to Chinese mainland and Portuguese-speaking countries, further promoting Macao design to the world.

Photos in this article are provided by Best Concepts Planning Limited.

Disclaimer: The views expressed by the interviewee during the interview are their personal opinions and do not represent the position of the Commerce and Investment Promotion Institute (IPIM). IPIM does not assume responsibility for the accuracy, completeness, or timeliness of the interviewee's statements. IPIM is exempt from legal and litigation liabilities for any losses resulting from the aforementioned content. Any products, services, or brands mentioned in this article should not be understood as endorsements or approvals by IPIM.

Contact Best Concepts Planning Limited

If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.

Tel.:

Ms Wong +853 8798 9766

Ms Chong +853 8798 9739

Email:

debbywong@ipim.gov.mo

elizachong@ipim.gov.mo