The Transformation of CHANTELLE.C in the Greater Bay Area
In the business world of the Guangdong-Hong Kong-Macao Greater Bay Area, the CHANTELLE.C ART & COSTUME DESIGN LIMITED, founded by Ms Cheang Man Cheng, has emerged with its unique style. Behind the brand, there is an entrepreneurial story full of courage and persistence. Let’s explore the brand together to witness its origin, growth and success.
Cheang Man Cheng, Founder of CHANTELLE.C ART & COSTUME DESIGN LIMITED
Flowers Bloom on Both Sides: Original Aspiration of the Brand
Ms Cheang Man Cheng’s entrepreneurial dream started in 2012. Actually, she had taken some fashion design jobs before her graduation from the college. However, the real opportunity came when she was invited to design a friend’s wedding dresses. Starting from making wedding dresses, CHANTELLE.C gradually came to the forefront of the fashion world, with more and more potential customers approaching her to enquire about prices and services.
(Pictures provided by the company)
In 2015, Cheang determined to realise her entrepreneurial dream by renting a small unit in the mainland. Equipped with only a sewing machine, a cutting table and a space for cutting, this small studio was where her business started. Although there were a lot of uncertainties at that time, looking back many years later, she is grateful that this bold decision has led to a complete and successful clothing system now.
Business Policy: IPIM Makes Complexity Simple
In the early days of her entrepreneurship, she had no idea about the business regulations in the mainland, which resulted in the unreported tax warnings from the relevant mainland tax authorities. Luckily, at that time, the company was invited to attend a seminar on mainland taxation organised by Macao Trade and Investment Promotion Institute (IPIM). Through the seminar, Cheang learnt about the business policies and taxation in mainland China. She said: “I believe that if you want to start a business in the Greater Bay Area, you must clearly understand the policies to avoid detours.”
(Pictures provided by the company)
Creativity without Boundaries: The Birth of an Original Brand
The brand is unique not only in costume design, but also in the original styles of the other products such as silk scarves and socks which were launched in recent years. Inspired by the shapes of Western and Chinese females, these products are designed to celebrate the female image. Currently, the brand has several sales points in the Guangdong-Hong Kong-Macao Greater Bay Area. In this wonderful journey of fashion and creativity, CHANTELLE.C Art has created a unique path to success with its endless creativity and love for fashion.
(Pictures provided by the company)
Contact CHANTELLE.C ART & COSTUME DESIGN LIMITED COMPANY
If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.
Tel.:
Ms Wong +853 8798 9766
Ms Chong +853 8798 9739
Email:
debbywong@ipim.gov.mo
elizachong@ipim.gov.mo