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The original IP character “Laid-back Cat" is based on the concept that despite being "dead snakes and rotten eels" (Cantonese slang for laziness), Laid-back Cat and other cats still live a wonderful life in various poses.



Founded in 2020, the company is mainly focused on cultural and creative industry. Its original IP character is "Laid-back Cat”, carrying a concept that despite of being "dead snakes and rotten eels" (Cantonese slang for laziness), Laid-back Cat and other cats still live an awesome life and chill . The company has launched various merchandise for its IP, such as postcards, stationery, T-shirts and canvas bags.