Established in 2022, the company is mainly engaged in the production and retail of cultural and creative products. The company’s original brand, “Semsorriso”, has been actively participating in a variety of crossover projects with various corporate brands, large shopping malls and associations both domestically and internationally.

In 2024, taking the original IP "UNDERDOG" as a link point, the brand held the "Macau Coffee Walk", which brought together 16 local coffee brands, in 4 tourist routes, collaborating with Jingdezhen ceramic cups, and co-operating with Macao's internationally renowned department stores in organising themed Pop-up art events; the project was covered in CCTV's documentary "Twenty-five Years of Lotus Love" to celebrate the return of Macao's sovereignty to China. It was broadcast on CCTV1, CCTV4 and other channels, with an online views reached over 100 million.

Awards won:

· Winshang.com - Top 10 in the Fifth Dark Horse Trending Brand Competition (2023)

· China Tourism Association - 2025 China Tourism Products Competition (Cultural and Creative City Gift Innovation Design Theme) National Bronze Award

· The 6th Guangdong-Hong Kong-Macao Greater Bay Area Cultural and Creative Design Competition Silver Award

· Crowdfunding Heroes - Entrepreneurship Stars