Best Concepts Planning Limited

Food & Beverage
MACAO BRAND MACAO DESIGN

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Singing Lollipop - Portuguese Tart

Singing Lollipop

The lollipop ingredient is isomalt, which is a kind of sugar substitute. The sweetness is 42% of that of sucrose and tastes pure. While eating the lollipop, one listens to Macanese stories and Macanese music through bone conduction technology.


The company was established in 2014, mainly engaged in event planning, marketing and public relations. Since 2020, the cultural and creative branding programme "Heart in Macao" has been promoted, as well as Macao's unique Macanese culture. Through this programme, interesting stories are delivered, dedicating to the inheritance of intangible heritage in Macanese culture, so that more people can better understand Macao's unique Portuguese heritage and Macanese culture.