Hight Tea International Development Company Limited was founded in 2007 by Chan Pui Lan, the founder of the Tea Professionals’ Association of Macao. The name "Hight Tea" embodies the vision of becoming a champion in the tea industry, continuously promoting the development of tea culture in Macao and using tea as a bridge to tell Macao's stories.

Hight Tea Invited to Participate in CCTV's "Macao Dual Lines"
Exploring the Heritage and Development of Macao's Tea Culture

Founder of Hight Tea International Development Company Limited, Chan Pui Lan (Image 1, second from right)

Quality Teas with Innovative Packaging

Hight Tea offers a diverse product line that includes six major categories of traditional Chinese teas and selected Western herbal teas, with a professional team composed of nationally certified tea arts and tasting experts.

Upholding the spirit of Macao's blend of Chinese and Portuguese cultures, Hight Tea innovatively creates tea products that fuse Eastern and Western flavors, which are well-received. Their Macao-themed teas have even won the national championship in the Chinese Tea Masters Competition.

Macao Tourist Attraction Packaging

Utilising elements from popular Macao tourist attractions such as the Ruins of St. Paul's, Mount Fortress, Guia Fortress, and the Lotus Square to attract visitors.

Macao Character Street Series Tea Gift Boxes

To attract more the young consumers, Hight Tea collaborated with the Macao cultural creative brand Solomon Cultural Creative Limited to launch gift boxes containing six selected teas. The packaging features illustrations with the HIMAY Cat as the main character, wandering through streets in Macao, including: Rua das Camélias, Pátio do Gordo, Beco da Rosa, Travessa das Lindas, Pátio de Chôn Sau, and Rua do Sol.

Diverse Services to Promote Tea Product Sales

Cha Koon Cultural Tea House
A tea house set up by Hight Tea that integrates both Eastern and Western styles, allowing guests to taste tea and experience tea culture.

First Floor: Store with Western-style decoration

· Second Floor: Space with Chinese-style decoration

In addition to the store, Hight Tea has established long-term partnerships in supply and training with major hotel groups, restaurants, and service industries:

Supply: Custom services tailored to client needs, with professional tea masters creating exclusive teas for clients based on different seasons.

Training: Customised training programmes tailored to the brand positioning and market needs of enterprises, helping Macao businesses create an excellent customer-centric experience, leading to long-term brand value enhancement.

Promoting Tea Culture Through Exhibitions

Chan Pui Lan actively organises tea culture events and training sessions, and participates in the Macao International Trade and Investment Fair (MIF) organised by IPIM. Through business matching at exhibitions, she established connections with packaging design partners for their flagship product, the "Macao Street Series Tea Gift Boxes".

Chan Pui Lan stated that exhibitions allow Macao brands to fully showcase themselves, providing opportunities for businesses to connect with potential partners both locally and internationally, thus fostering more business opportunities. 

Photos in this article are provided by Hight Tea International Development Company Limited.

Disclaimer: The views expressed by the interviewee during the interview are their personal opinions and do not represent the position of the Commerce and Investment Promotion Institute (IPIM). IPIM does not assume responsibility for the accuracy, completeness, or timeliness of the interviewee's statements. IPIM is exempt from legal and litigation liabilities for any losses resulting from the aforementioned content. Any products, services, or brands mentioned in this article should not be understood as endorsements or approvals by IPIM.

Contact Hight Tea International Development Company Limited

If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.

Tel.:

Ms Wong +853 8798 9766

Ms Chong +853 8798 9739

Email:

debbywong@ipim.gov.mo

elizachong@ipim.gov.mo