Follow Design Company Limited

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  • E-mail: i.be.kyy@hotmail.com
Clothing and Bags
MACAO BRAND

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Macau Memory Selections

The Portuguese cockerel handbag is available in three different colours: pink, blue and black. The unique patterns are developed from a sketch based on the traditional Barcelos Cockerel emblem.

The Portuguese cockerel handbag is available in three different colours: pink, blue and black. The unique patterns are developed from a sketch based on the traditional Barcelos Cockerel emblem.

By employing the technique of bidirectional reflectance, which defines how light bounces off surfaces, the form of a single cockerel is transformed into a bowknot – a design popular with girls.

The integration of a contemporary design and a traditional emblem is created through repeating geometric forms. A selection of different materials – including chiffon, gauze, soft-textured imitation leather and metal – is combined with different colours. A unique dynamic style is formed by combining the colour with the double-layered bowknot.

Pink is the softest and youngest colour in this product line. The soft leather bowknot becomes the focus of the pink bag. The designer makes an adorable bowknot almost like tying up a pillow with string, in a show of warmth and sweet hug.

The design of blue product is more straightforward and stylish. The unique triangle design and structure makes it a more characterful product, while the light and graceful chiffon adds vitality. The highlight of this design is the large bowknot that spans the bottom to the top of the bag.

The classic, fashionable black model mixes hard and soft characteristics with traditional patterns, using a modern metallic finish against a contrasting visual of chiffon. The design successfully creates a sense of maturity. The 3D sewing skill improves the softened texture of the handbag, matching the unique kerchief bowknot and embellished pattern, creating a bag with an elegant product and its own personality.

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Follow was founded by I. Be Kwong, a young Macao designer, during her second year in university in 2012. The brand is based on the concept “Follow Yourself” and its audience is individuals with a sense of style who demand clever and creative design. The Follow Yourself concept allows consumers to alter their lifestyle and become a different person through an exploration of different cultures and unique artistic inspirations. The brand aims to give joy to people with different personalities and tastes. It is mainly guided by the elements of surprise and happiness, and is divided into three styles: sweet leisurely (“Swe”), fashion pondering (“Fas”) and stylish personality (“Coo”). The company owns self-operated and franchised stores in mainland China, Macao, Hong Kong, Taiwan, Japan, Malaysia and the United States. After two years in operation, there are now more than 30 stores, which help support the brand’s sustainable development. The firm has diversified to other areas, including graphic design and design of souvenirs. The company has collaborated with the Statistics and Census Service of Macao, the Macau Government Tourist Office, other government departments and Macao-based companies. The company also has plans to focus on marketing and promotion. By showcasing the brand’s products internationally, the company is introducing Macao’s culture to the world.