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The practice of “using white to nourish white” in the palaces of the Song and Jin dynasties originated in the Tang and Song dynasties and flourished in the Jin and Yuan dynasties. Hougu follows its moisturizing technique to unveil the mysteries of the “Eagle White” pearl. Essence extracted from eight white traditional chinese medicines is combined into a singular form, rejuvenating the ancient methodology.
Founded in 2024, the Company’s brand “Hougu” is positioned as a premium traditional Chinese medicine skincare brand. Deriving skincare formulas from renowned classic books such as “Huangdi Neijing” and “Qianjin Yaofang”, and adhering to the ancient formulas and extraction techniques, the Company has launched multiple skincare products, including the Facial Balm Refined from Traditional Chinese Medicines with Ancient Methods and the Eye Cream Refined from Deerhorn Glue with Ancient Methods. The products are now available on third-party e-commerce platforms such as Tmall and many off-line pharmacies in Macao. The Company actively expands its market channels in Chinese Mainland by participating in exhibitions like the China International Import Expo (CIIE). And the Company is dedicated to propelling the traditional Chinese medicine skincare wisdom as the oriental solution for global skincare needs.