From: Macao Trade and Investment Promotion Institute

The second session of the three-webinars series “SME Special Webinars” specific for Small and Medium-sized Enterprises (SME) was held successfully on 24th June afternoon. Mr Luo Jie, Council member of the Macau Youth Entrepreneur Association, shared his insights into “Creativity, Data and Technology”, as well as digital branding. The webinar was joined by nearly 150 online participants.

Mr. Luo shared how enterprises should gradually rationalize and analyze their own brand development goals, make good use of big data to achieve “Marketing 4.0”, and generate benefits from branding. He shared number of cases of the importance of the brand building and how a company can achieve continuous profitability through its brand.

The third webinar organized by the Macao Trade and Investment Promotion Institute (IPIM) in co-operation with the Macao Young Entrepreneur Incubation Centre and the Macao Cross-Border E-Commerce Industry Association, will be held between 3:00pm and 4:00pm on 1 July on the online meeting platform Zoom. The topics will include cross-border e-commerce and digitalization of products and services.

The event is now open for application. The online webinar is free-of-charge and can be easily joined by only scanning the QR code. The Zoom application is available on smart phones, tablets and desktop computers. SMEs, industry representatives and interested persons are welcome to join the lectures.

For enquiries on application and event’s details, please contact Ms Chong (+853 8798 9739) or Mr Ho (+853 8798 9613) of the Business Development Services Division of IPIM, or send an email to elizachong@ipim.gov.mo.