Tin Un Tai Wo Group Co., Ltd. is a Macao-based company. Its factory Tai Wo Tong Health Food Production Factory has not only inherited the Chinese herbal medicine culture that has thousands years of history, but also carries out research, develops and manufactures traditional Chinese medical products by means of biotechnology in collaboration with a technology enterprise in Taiwan, including Antrodia Cinnamomea capsules, the most well-known product under the ‘Made in Macao’ brand Tai Wo Tong. Tin Un Tai Wo Group introduced the “ruby of Taiwan”, Antrodia Cinnamomea, to Macao, where they perform the subsequent extraction and processing work. The product has been proven by empirical data to be more effective than Ganoderma capsules. Tin Un Tai Wo Group strives to fill the gap in the health supplement market of Macao and craft a “Made in Macao” brand.

The group’s signature product Tai Wo Tong Antrodia Cinnomomea capsules

Eyeing Biotechnology

        Si Oi Cheng, Executive Director of Tin Un Tai Wo Group, said that back in 2009, the commercial application of biotechnology was not common in the Macao market. She noticed that in the modern world, urbanites generally lead a bustling life and don’t sleep and eat on a regular schedule, which lead to people’s demand for more options in terms of maintaining health. With this in mind, they focused on biotechnology and Tin Un Tai Wo Group Co., Ltd. was founded in 2010 after a year of preparation. The company imports quality herbal medicines from other Asian regions to Macao, where the processing and manufacturing take place. They hope the Mainland and Macao Closer Economic Partnership Arrangement (CEPA) will facilitate the launch of their products in the mainland market. To date, the group has launched Tai Wo Tong Antrodia Cinnamomea capsules, Keymax Tongkat Ali capsules and Keymax Peptide powder.

According to empirical data, Tai Wo Tong Antrodia Cinnomomea capsules are of greater effectiveness than general Ganoderma products

Tongkat Ali capsules

Antrodia Cinnamomea capsules the top pick

        Tai Wo Tong’s Antrodia Cinnamomea capsules are the signature health product of the group that has been selected to be displayed and marketed at “Macao Ideas” of the Commerce and Investment Promotion Institute (IPIM). Si says Antrodia Cinnamomea is even more effective than Ganoderma: “Antrodia Cinnamomea mainly serves to protect the liver, enhance immunity, and help inhibit inflammation and oxidation. It is very useful for people who often suffer from lack of sleep, dry skin, or chronic smoking and drinking. Many people think that Antrodia Cinnamomea and Ganoderma have more or less the same effect, but tests have proved that the amount of polysaccharides and triterpenoids in Tai Wo Tong’s Antrodia Cinnomomea capsules surpasses those in typical Ganoderma products”. The Tai Wo Tong’s Antrodia Cinnomomea capsules adopt a packaging design that shows characteristic Chinese culture, which includes the use of auspicious and majestic colours, red and gold. Such design allows the products stand out among most products in traditional Chinese medicine pharmacies.

The factory emphasises quality control and hygiene management in the manufacturing process

Keeping Marketing Strategies Up to Date

        The company’s business is now progressing along a favourable path. To extend the business to Mainland China and overseas markets, Si is looking for more promotional channels and collaborations, saying that “the times are constantly changing. At the moment, we have allocated more marketing resources to various online social platforms and we plan to promote the Tai Wo Tong products to the mainland in the future through collaboration with influencers”. In addition, joining Macao Ideas has also helped promote Tin Un Tai Wo Group to a certain extent, “the publicity efforts and business matching sessions organised by Macao Ideas allow more enterprises to learn about our brand. We have also actively participated in IPIM’s training programmes and field trips to constantly learn the operational models of enterprises in different regions and seek greater improvements’.

Products of Tin Un Tai Wo Group have been accredited with Macao’s “M-Mark” and Hong Kong STC’s certification

Products Endorsed with Quality Certifications

        Tin Un Tai Wo Group’s branded health products have been accredited with Macao Product Quality certification (M-Mark) and safety certification by Hong Kong Standards and Testing Centre (STC), which assure their food safety, hygiene, quality and purity. In the future, the group will strive to achieve three goals: firstly, to look for eligible agents on the mainland; secondly, to collaborate with enterprises that intend to manufacture health supplements in Macao to develop more health products dedicated to different population groups; lastly, to make use of the benefits as a “Made in Macao” brand to secure a place in the Traditional Chinese Medicine Science and Technology Industrial Park of Co-operation between Guangdong and Macao in Hengqin. It is their aim to establish a Macao brand of quality health supplements to enhance the health of all Macao residents.

Si Oi Cheng, Executive Director of Tin Un Tai Wo Group, said the company strives to realise the concept of ‘Macao Brand’

Contact Tin Un

If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.

Tel.: 

Ms Cheang +853 8798 9707

Ms Chong +853 8798 9739

Email: 

fionacheang@ipim.gov.mo 

elizachong@ipim.gov.mo