San Kam Seng: Tailor-made Comfortable Shoes

Whether your shoes are comfortable or not, no one knows better than yourself. San Kam Seng Development Trading with 20 years’ experience in shoe making can also tell you the answer. The company specialises in producing a wide variety of women’s shoes, providing a flexible private customised service. San Kam Seng is committed to making the most comfortable and suitable shoes for its customers. It has earnt a good reputation over the years in the market.

Tou & Na’s popular couple’s casual fashion suede shoes

(Photo by San Kam Seng)

Macao shoe brand with reasonable price

Ms’ Chao I Na, owner of the company explains the brand’s history. Shortly after their establishment, San Kam Seng Development Trading mainly focused on original equipment manufacturing and exportation of female shoes. They have a factory in Zhongshan and their products are exported to Japan, Italy and other European countries. The annual sales can reach 10 million patacas. In 2014, they created their own brand “Tou & Na”. Thanks to a stable design team and production lines, they produce comfortable shoes for reasonable price specifically for the local market.

The brand Tou & Na carries a wide range of shoes, from leather shoes for work and school, functional shoes for hiking, sandals for leisure wear and training shoes; all shoes are available from sizes 34 to 47 catering to customers with different foot sizes and shapes. Tou & Na’s most popular product is their original casual suede shoes designed for couples. The style can be worn with any outfit and the material is light and comfortable. It is even waterproof, attracting a lot of young customers.

新金成發展貿易創始人周綺娜.jpeg

Ms’ Chao I Na, founder of San Kam Seng

Female hidden wedge sneakers with snake print

(Photo by San Kam Seng)

e4 (3).jpg

Women's ankle boots

(Photo by San Kam Seng)

Actively attending MICE events to promote their tailor-made shoes

Tou & Na shoe shop provides a customised service. Products are accurately tailored to the size and shape of customer’s feet, solving the problem for many women with different foot types, who often find it difficult to buy suitable, comfortable shoes. As for the new shoes, the shop provides free heel grips and other protection products, which are widely popular among local office ladies. In order to extend to the market of men, Tou & Na has recently been gradually producing men's leather shoes, hoping that men can also find their favourite shoes when they visit the shop with their wives or girlfriends.

In recent years, the shoe market has become increasingly saturated. Ms’ Chao admitted that the business is facing many challenges. Operating costs such as rent and staff salaries are even higher compared to before. Ms’ Chao said nowadays doing business in physical shops is difficult. In order to expand the business, in addition to managing a Facebook page, they also use WeChat as a platform for advertising. Moreover, the brand entered “Macao Ideas” Exhibition Centre under IPIM and has taken an active part in several local events such as Macao Ideas “Join & Match”, “Dynamic Macao Week”., using the opportunities to promote their shoe products to buyers and agents at home and abroad. Ms’ Chao revealed that their future is to focus on online sales. They have already launched the brand in several local online E-commerce platforms. In addition, on the basis of keeping a physical shoe shop, they are also interested in entering the Mainland market by means of franchise.