Synccess Culture Creative Company Limited specialises in exhibition construction, 2D animation production, illustration, and 3D modeling in Macao. The company has organised the local trade fair "Play Hub" for many consecutive years, gradually expanding into the local creative arts community. It has been a pioneer in introducing well-known brands such as Hello Kitty and Chibi Maruko-chan, collaborating with integrated tourism and leisure enterprises to develop Macao's IP industry.

Synccess Culture Creative Company Limited representatives: Pak Keong (left), Lou Tak Chong (right)

Balance between Art and Business 

Synccess Culture collaborates with Macao artist Pak Keong to promote the Molti Range IP figures, which convey the theme of loneliness and the deep meaning of self-companionship, showcasing a subtle integration of art and business. The company also organises art exhibitions for their characters and combines them with on-site model sales, paving the way for IP licensing.

Pak Keong, the creator of the Molti Range characters, shared the journey of their collaboration. Initially exploring themes of loneliness and duality in pure art, they gradually integrated commercial elements to broaden the characters’ worldview, conceptualised around infinite realms, aiming to achieve a balance between art and business. To this end, the company has launched practical products in the Molti Range series, such as notebooks, tissue boxes, and carpets, making art more accessible and integrating it into everyday life.

Future Development Plans

Synccess Culture has currently established a presence at the Commerce and Investment Promotion Institute's Macao Ideas, using the "Macao Brand" and "Macao Design" exhibition platform to showcase products to interested domestic and international buyers. Additionally, the company actively participates in the Macao Franchise Expo (MFE) organised by IPIM, sharing the stories behind local IP characters with enthusiasts.

In the future, Synccess Culture plans to expand into Hengqin and the Guangdong-Hong Kong-Macao Greater Bay Area, strengthening co-operation with various incubation centres and cultural creative centres. They will closely monitor market trends to explore more clientele for IP characters, continuously broadening the accessibility of the Molti Range and better aligning with consumer needs.

Photos in this article are provided by Synccess Culture Creative Company Limited.

Disclaimer: The views expressed by the interviewee during the interview are their personal opinions and do not represent the position of the Commerce and Investment Promotion Institute (IPIM). IPIM does not assume responsibility for the accuracy, completeness, or timeliness of the interviewee's statements. IPIM is exempt from legal and litigation liabilities for any losses resulting from the aforementioned content. Any products, services, or brands mentioned in this article should not be understood as endorsements or approvals by IPIM.

Contact Synccess Culture Creative Company Limited

If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.

Tel.:

Ms Wong +853 8798 9766

Ms Chong +853 8798 9739

Email:

debbywong@ipim.gov.mo

elizachong@ipim.gov.mo