DEMÍ*D: Macao Design Forging towards the Greater Bay Area

DEMÍ*D One-person Co. Ltd. was founded in 2020. The sunflower pattern in the brand logo of Demi*D symbolises positivity and the courage to innovate. The company has participated in a number of competitions at home and abroad, winning awards such as the Excellence Award in the “Dalian Cup” International Youth Fashion Design Contest and one of the Finalists of the Hempel Award, the China International Young Fashion Designers Contest.

DEMÍ*D One-person Co. Ltd. Chief Designer and Head Ding Zhen

Tailor-made Products to Meet Unique Clothing Preferences

The brand’s design attaches significance to simplicity and originality, applying exquisite tailoring and unique materials. The use of vintage jacquard fabric is one of the brand’s features, with its uniquely designed patterns woven into the fabric, creating a comfortable texture that is soft and warm.

In addition to selling a wide range of products, the company also offers thoughtful customisation services, including on-site measurement and even taking fabric samples to the door of customers for them to experience and select the styles on their own.

(Pictures provided by the company)

Macao Brand Forging towards the Greater Bay Area

(Pictures provided by the company)

In recent years, Demi*D has been committed to achieving mass production and sales, and it believes that developing business in the Greater Bay Area is a trend that “Macao Design” products and fashion brands cannot ignore.

According to Ding Zhen, through participation in business matching sessions and economic and trade promotion activities organised by Commerce and Investment Promotion Institute (IPIM), she has established many business contacts, deepened the understanding of the industry and the market trends in the Greater Bay Area, and increased brand publicity and exposure. Such activities have helped products of “Macao Design” and “Macao Brand” to shine on a larger stage.