Pak Moon Media and Culture Limited (Papelaria Veng Lei)

Papelaria Veng Lei was opened during the prosperous period of Macao’s incense industry. Now its fourth-generation successor, Wong Keng Si, who has switched from the film industry to the cultural industry, is committed to transforming traditional incense into more experimental handcrafted incense. He has attempted to introduce theatre techniques and experience into the design of the company’s products and its business strategy.

Wong Keng Si, head of Papelaria Veng Lei

Combination of Tradition and Innovation

Papelaria Veng Lei produces and sells a wide range of incense, joss paper and candles. The four main series of incense products are Ancient Road, Wild Path, Oasis, and Algorithm. Among them, the Algorithm formula was designed by the designer based on his upbringing in Macao, combined with his fantasies of the East-meets-West culture of Macao in the past. For example, through the aroma of sandalwood mixed with frankincense, he attempted to tell the story of Macao, where it is common to see Chinese temples and Western churches in close proximity to each other.

(Pictures provided by the company)

Adhering to the core principle of preserving tradition, the transformation of Papelaria Veng Lei has incorporated next-generation thinking to attract younger consumers by raising their awareness of the diversity of Macao’s temple culture, and to tap into a wider customer base that has a need to worship.

(Pictures provided by the company)

Expansion of Online and Offline Channels

In order to verify the feasibility of the company’s transformation, Papelaria Veng Lei has been actively participating in various exhibitions and activities in Macao and neighbouring regions in recent years, and has gained a lot of repeat customers as a result of the inclusiveness of Macao towards traditional cultures and different religions, which has made Macao’s products attractive to consumers in neighbouring regions.

(Pictures provided by the company)

In addition to offline channels, the company has also set up an official website for customers at home and abroad to place orders online. Among them, there are customers in Europe and America. Wong Keng Si hopes that their product will help the spread of Chinese culture to regions far away.

(Pictures provided by the company)

The New Approach of Papelaria Veng Lei

Speaking of future development, Wong said he planned to co-operate with local temple organisations to explore a half-charitable and half-commercial model, which would open up more paths for the transformation of Macao’s incense industry.

(Pictures provided by the company)

Contact Pak Moon Media and Culture Limited

If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.

Tel.:

Ms Wong +853 8798 9766

Ms Chong +853 8798 9739

Email:

debbywong@ipim.gov.mo

elizachong@ipim.gov.mo