“Passione” is a coffee-bean brand jointly created by William Koi, the managing director of Tian Ren Coffee Company Limited, and his wife. The company has provided their consumers with various flavours of coffee through innovative coffee beans and unique taste designs. The Macao Coffee Teaching Centre, established by the couple, has also cultivated many baristas for the city.

Managing Director of Tian Ren Coffee Company Limited, William Koi

Turning Passion into Creativity in Coffee

The brand “Passione” originated William Koi and his wife’s deep passion for coffee . In addition to Tian Ren Coffee Company Limited, the couple are also jointly operating a coffee training centre in Macao, which has cultivated many baristas for the city. They launch seven to eight new types of coffee beans every month, aiming to allow consumers to taste different flavours from around the world and to gain experiences of exquisite coffees brewed with different processing and roasting methods.

(Pictures provided by the Company)

Triple Enjoyment of Innovative Taste

According to William Koi, the taste of good coffee would not be too different, and there should be no burnt, bitter or unpleasant taste. Currently, they have three very popular coffee products, which have a pleasant after-taste, nutty flavours and high floral acidity. As the temperature of each cup of coffee drops from over 60 degrees to 30-40 degrees, its taste will also change gradually, which could reflect the characteristics and the complexity of the coffee beans.

(Pictures provided by the Company)

Exploring the Coffee Dream in the Greater Bay Area through Business Matching Sessions

Tian Ren Coffee participated in the business matching session at “Macao Ideas” to explore a broader international audience for their coffee products. Through unique taste innovation and professional training, the company hopes to spread the charm of coffee to  coffee lovers in the Greater Bay Area and create a coffee culture belonging to the Area.

(Pictures provided by the Company)

It is obvious that the coffee market in Macao, a small city with a population of over 600,000, is of a relatively limited size. However, the Greater Bay Area, with a population of more than 80 million, has great potential for the market development. Therefore, Tian Ren Coffee plans to open a coffee training centre in Guangzhou, providing internationally accredited training for professional baristas at high-end F&B venues. Tian Ren Coffee chose Guangzhou as its first step to expand business in mainland China because the company regarded Guangzhou as an ideal base for its further development.

Contact Tian Ren Coffee

If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.

Tel.: 

Ms Wong +853 8798 9766

Ms Chong +853 8798 9739

Email: 

debbywong@ipim.gov.mo 

elizachong@ipim.gov.mo