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Travessa, Beco & Pátio: Macao’s lanes and alleys under warm street lights
2022-08-26


        Hon Colour Advertising, Planning & Design Limited is dedicated to “Travessa, Beco & Pátio”, a project focusing on the in-depth exploration of the people and culture of Macao’s alleys and lanes. A series of cultural and creative products have been created to allow visitors to experience Macao’s unique culture and to bring the spirit of Macao's alleys and lanes to the outside world.

 

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Various "Travessa, Beco & Pátio" cultural and creative products

(Photo courtesy of the company)



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Wu Kam Hon, Managing Director of Hon Colour


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Escada do Coxo, Macao Lane series

(Photo courtesy of the company)


Brands promoting culture   Products carrying memories

        In 2020, in response to Macao's tourism development strategy, the Company's Managing Director, Wu Kam Hon, launched the "Travessa, Beco & Pátio" cultural tourism promotion project to add a new dimension to Macao's "in-depth tourism". The company has designed the puppy IP character "Wai Wai" and publishes articles, photos and videos on Macao's "Travessa, Beco & Pátio" culture on various media platforms, sharing the little-known historical tales of Macao’s Travessa do Pastor, Pátio do Bonzo, Escada do Coxo. This is a great way to discover the more interesting cultural aspects of Macao with the public.

         

        The "Travessa, Beco & Pátio" project is based on the memories of people's lives in the past, creating more than 40 cultural and creative products such as toothpick holders in the shape of old Macao mailboxes, Portuguese-style ceramic coasters, bookmarks of Macao streets, "Wai Wai" refrigerator magnets and canvas bags. It also recreates children’s games of the 1960s and 1970s with a series of nostalgic products such as sandbag throwing, hopscotch and bamboo stick picking. In 2021, the company presented the  “Greater Bay Area Flying Chess” set for the China International Aerospace Expo in Zhuhai. In addition to incorporating elements from the cities of the Guangdong-Hong Kong-Macao Greater Bay Area, the flying chess pieces are also transformed into Macao's popular speciality food to promote the "Macao brand".

 

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“Greater Bay Area Flying Chess” set

(Photo courtesy of the company)


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Nostalgic hopscotch coaster

(Photo courtesy of the company)


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 Featured one-shoulder canvas bag


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Nostalgic Mailbox Hand Soap

(Photo courtesy of the company)


Culture enriching Brand   Seeking to Extend Business

        The company has joined IPIM’s “Macao Ideas”. Through the participation of “Macao Ideas, Join & Match” Business-matching Showcase organised by IPIM, business matching sessions were held with local and overseas business guests to help identify business opportunities and expand the market. In the future, the company hopes to promote their products and Macao's "Travessa, Beco & Pátio" culture to the Mainland and even Portuguese-speaking countries through the MICE platform and promotional activities organised by IPIM.

 

        Currently, apart from the official website, mobile apps and social media platforms of the "Travessa, Beco & Pátio" project, the company has also organised the "Finding the Story of Travessa, Beco & Pátio" competition, encouraging participants to explore the lanes and alleys, discovering the footprints of the past and present. Consumers can also find the brand in bookstores at Macao's universities and around Macao’s tourist landmark the Ruins of St. Paul's.

        

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Award Ceremony "Finding the Story of Travessa, Beco & Pátio"

(Photo courtesy of the company)


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Cultural promotion activity of "Travessa, Beco & Pátio"

(Photo courtesy of the company)


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The sales point at the University of Macau


Contact Hon Colour


If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.

Tel.: 

Ms Cheang +853 8798 9124

Ms Chong +853 8798 9106

Email: 

fionacheang@ipim.gov.mo 

elizachong@ipim.gov.mo