Café T.H.S. Honolulu started out as a coffee factory and supplier in the 1950s
As the old saying goes, “Reputation takes years to build and seconds to lose”. Even more so in a small place like Macao where virtually everyone knows one another. Since upholding a good reputation was paramount for Café T.H.S. Honolulu when they started their businesses more than half a century ago, these long-lasting Macao brands have survived the test of time. Thanks to their high-quality, reputable products, they have successful stories to tell about their past and how they plan to achieve more in future.
Honolulu – born and brewed in Macao
For most, coffee is not only a daily ritual, it is an essential part of one’s life. If you ask anyone born and bred in Macao to name a classic, local coffee brand, Café T.H.S. Honolulu is very likely to be on the tip of their tongues.
In the 1950s, Café T.H.S. Honolulu started out as a coffee factory and coffee product supplier. The focus of their business at the time was roasting, formulating and wholesaling coffee products to local food and beverage outlets. Thirty years later, in 1988, Jack Ung, now owner of Tan Heong San Enterprise Ltd. and Chairman of Café T.H.S. Honolulu, took over the business and decided to expand with a chain of cafés throughout Macao.
Café T.H.S. Honolulu sources a wide selection of premium coffee beans from around the globe, offering unique coffee blends and single origin coffees including Jamaica Blue Mountain, Honolulu, Indonesian Luwak, just to name a few. Sourcing the finest of coffee beans from around the world is paramount to Mr Ung. “We source the best coffee beans from high quality coffee farms in Asia, South America and Africa,” he told Macao Image. “Together with our technique and formulation, we adjust the taste of our products to the preferences of our customers. We believe everyone can find their favourite cup of coffee with us.”
In their multi-story coffee factory at Rua Norte do Parque Industrial in the cross-border industrial zone of Macao, you can smell the aroma of freshly roasted coffee beans from afar. All of Honolulu’s products are produced in Macao, and they are made from one of three modern coffee bean roasting machines fitted in the spacious roasting area.
“Honolulu takes pride in being a ‘Made in Macao’ brand. Our customers can always rest assured knowing that all our coffee products are produced in this ISO 9001 and ISO 22000 certified factory in Macao, under very stringent quality control conditions,” Mr Ung said.
Honolulu’s headquarters not only features an ample coffee production and storage area, but also a bakery floor. The company started a new line for baked goods in 2015, supplying fresh buns as well as Italian- and Danish-style baked goods to hotels, casinos and their own cafés.
“With the growth of our city in the past decade, we’ve managed to engage in new opportunities and venture into new areas beyond coffee production and the restaurant business,” Mr Ung said. “Coffee and pastries are the perfect combo, and this is why we headed in this direction.”
Mr Ung is setting his sights even higher in future with ambitious goals to open two new cafés in Macao and may also expand into the Mainland China market to introduce a fusion-concept restaurant where customers can pair coffee with Chinese dim sum. As Honololu moves forward, Mr Ung stated he aims to stay ahead by keeping an open mind, staying innovative and never settling for less.
“Honolulu takes pride in being a ‘Made in Macao’ brand.” Jack Ung, Chairman of Café T.H.S. Honolulu
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