Established in 2018, the company specialises in the wholesale and retail of professional skincare products. Its products are supplied to local beauty parlours, saunas and spas, pharmacies, and more. Its proprietary skincare brand “ZellaQn” specialised in products suitable for sensitive and dry skin. The company also selects premium skincare brands globally and serves as their agent, distributing time-hounoured bestselling line, trending products, professional salon-grade products, and home care series.