A piece of valuable jewellery does not only show one’s taste, but is also an investment that can be imbued with memories and sentiment. Chloe Chan, who founded Cloé Jewelry & Art in 2015, believes jewellery is more than just a piece of work made from cold stones. The original aspiration and concept of the company were to customise pieces of jewellery that are unique and filled with precious memories. Every piece of work is a treasure that carries stories, hopes, blessings and sentiment.
Cloé Jewelry & Art emphasises uniqueness as its brand philosophy
Highly customised services with excellent designs and quality
Different from mass production brands, Cloé Jewelry & Art, located in Rua Nova à Guia, is a brand that emphasises highly customised services and uniqueness. Chan believes that ‘each natural gemstone is unique, just as everyone is an independent individual; even twins do not have identical faces’. From drawing designs to selecting materials, customers can discuss their preferences and requirements in detail with the designer. ‘Great things take time’; a piece of jewellery takes over 10 procedures to finish, from consulting, sketching, designing, selecting materials, setting materials, and the final adjustments. Most of the gemstones used by Cloé are internationally certified by GIS (United States), GRS (Switzerland) or AIGS (Asia) to guarantee the quality.
Founder Chloe Chan believes every diamond is unique
The brand also provides a ‘jewellery modification’ service, which changes the design of an existing piece of jewellery and presents its soul in a new way. Cloé recalls a previous case, saying that the piece ‘was an heirloom left to the client by her deceased mother, but she did not know what to match it with and asked me to redesign it. Elements related to the client, her younger sister and mother were added to the new design, and she can now wear the piece around her neck so the jade peace knot lies close to her heart. Whenever the client looks at the buckle, it reminds her of her mother.’ Cloé redesigned the jade peace knot based on the concept of sunshine, which suggests that a mother will always warm her daughter just as the sun does. The client was happy with the modification and it really touched her heart.
The monetary value of jewellery can be evaluated based on its materials, place of the materials’ origin and size, but the sentimental value is priceless.
An array of gemstones, pearls and jade are on offer
Customising jewellery entails a series of procedures that takes at least 20 working days to complete
Materials are internationally certified
Seeking business expansion through ‘Macao Ideas’
In terms of market promotion, Cloé Jewelry & Art was invited by the Macao Trade and Investment Promotion Institute to join ‘Macao Ideas’ in 2020, which exposes ‘Macao Brand’ and ‘Macao Design’ products to more buyers, agents and investors from home and abroad, and to enhance the marketing of its jewellery products and services. In the meantime, the brand has also been actively expanding its business by launching artistic jewellery products in collaboration with local painters, photographers and florists. Chan said that the demand for premium customised jewellery is increasing nowadays and she is optimistic about the prospects of jewellery customisation. Cloé Jewelry & Art will continue to uphold their original aspiration of creating pieces of jewellery that carry the clients’ precious memories and sentiment, and imbue them with a new soul.
In addition to customised services, many ready-made products are also available in the store
The interior of the shop in Rua Nova à Guia
Cloé Jewelry & Art’s shop in Rua Nova à Guia
If you are interested in discussing co-operation with the above-mentioned company, please contact the staff of “Macao Ideas” during office hours.
Ms Cheang +853 8798 9707
Ms Chong +853 8798 9739