A believer in the future potential of jewellery back in the 1990s, Lei Hong decided to take a leap of faith and set up Macau Yong Li Jewelry Company upon completing his studies in jewellery design in Hong Kong. Mr Lei is General Manager of Yong Li Jewelry which he has overseen for more than 20 years now and continues to uphold its principles of offering local jewellery designs at good value that are self-manufactured.
Their scope of business includes designing, manufacturing, wholesaling and retailing jewellery, decorative pieces, and jade stones. Over the years, Yong Li Jewelry has earned a good reputation from their clients.
With the rapid development of Macao’s tourism industry, many jewellery shops have opened in the prime, downtown area near Senado Square. In response to the preference and demand of tourists, Yong Li Jewelry designed a series of 3D gold and jade displays inspired by the historical landmarks of Macao which were well received by tourists.
“Over the years, our pragmatic and innovative design team has pioneered many creative designs and stylish gold displays. The most popular among tourists are the 3D gold displays featuring the Golden Lotus and Ruins of St. Paul’s,” Mr Lei told Macao Image.
Every two or three months, Yong Li Jewelry launches a new line of jewellery. In addition to gold, jade, crystal displays, silverware is also popular. Mr Lei said that his company also invented retractable silver chopsticks which have been patented in Macao since the early 2000s.
Many of the products on display are the brainchild of Yong Li Jewelry, including large jade displays with 3D-printed Macao historical landmarks; framed 3D gold displays and a football made of black and white diamonds, just to name a few.
landmarks of Macao
Integrated business model
A wealth of knowledge is required throughout the process of jewellery making. From design, moulding to production, every step requires absolute precision. For every single piece of jewellery that Yong Li Jewelry produces from scratch, it takes at least two weeks to develop before any of the products can move forward for production.
Yong Li Jewelry currently has two manufacturing factories located in Zhuhai and Zhongshan, with a workshop and a retail shop in Macao.
“Business is built upon trust and reputation,” said Mr Lei while showcasing the various products. “Every piece that comes out of our factory must undergo strict quality control processes in different departments. Over the years, we have sourced premium raw materials from around the world before our Macao, Hong Kong and Italian designers create different pieces in our own factory. By designing and producing products, we can align outputs and uphold the highest quality and consistency of our products.”
Trade platforms spur development
Having their own lines of production means it is possible for Yong Li Jewelry to produce a large scale of items. Beyond retailing their products, they wholesale to other jewellery sellers in Macao, Hong Kong and Europe as well.
Mr Lei said the current volume of wholesale items accounts for approximately 60 percent of the overall business. His team of professional designers has also engaged in original equipment manufacturing, tailored to the needs of clients in design and production. The products are well received in Macao and overseas.
The Hong Kong Jewellery and Gem Fair is “the fair” for any professional dealer in the industry. Each year, this event attracts a huge volume of regional and overseas exhibitors and professional buyers and leads to many business opportunities. “In 2018, we went to the fair in March, June and September,” Mr Lei said. “Our goal is to partner with potential business buyers to further our business in wholesaling.”
Besides being a frequent participant at the Hong Kong Jewellery and Gem Fair, Yong Li Jewelry has also been an exhibitor at the annual Macao International Trade and Investment Fair (MIF) over the past 20 years. “MIF is a great opportunity to promote our brands to local customers, while the Hong Kong Jewellery and Gem Fair is targeted for more global customers. Both fairs offer different things, but they both lead our businesses in the right direction,” Mr Lei said.
With even closer economic ties between Guangdong, Hong Kong and Macao and the implementation of the Guangdong-Hong Kong-Macao Greater Bay Area policies, Mr Lei believes in a bright, economic future. He looks forward to entering the Mainland China market by setting up business in the Zhuhai Hengqin Economic Development Zone in the near future.
A dazzling diamond dragon piece, reflecting the rich Chinese culture
Yong Li Jewelry pioneered the design of 3D gold and jade displays inspired by the historical landmarks of Macao
“Over the years, our pragmatic and innovative design team has pioneered many creative designs and stylish gold displays. The most popular among tourists are the 3D gold displays featuring the Golden Lotus and Ruins of St. Paul’s.”Lei Hong, General Manager of Macau Yong Li Jewelery
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